Forza Pilates is a boutique reformer Pilates studio that opened its third location in Franklin, TN. The design team transformed 1,990 square feet into a refined, luxury wellness destination that balances architectural beauty with an elevated client experience. 

The project incorporates a series of bespoke design elements, including a custom floor tile inlaid with the signature Forza Pilates logo, a personalized key display for the lockers, and an elegant merchandise installation in the heart of the lobby. The Grand Ballroom studio is defined by intricate crown moulding, custom-designed mirrors, and views overlooking balcony railings crafted specifically for the space. 

Beyond the studio, the locker room was envisioned as a moody retreat, offering a more intimate and immersive experience. Carefully curated floor tile, mirrors, and drapery selections contribute to the layered richness of the environment and reinforce the studio’s identity. 

Forza Pilates was designed to celebrate architectural detail while creating an inspiring setting for movement and wellness. Through the thoughtful integration of picture mouldings, warm wood tones, and curated materiality, the design team established a timeless atmosphere that feels both luxurious and inviting.