Located just off Lower Broadway, Silverbelly Whiskey has established itself as a distinctive destination within Nashville's celebrated whiskey scene, anchored by its iconic illuminated Alan Jackson sign. Encompassing 12,673 square feet across three levels, the project combines a fully operational distillery with an immersive museum honoring the legendary country music icon, serving as a lasting tribute to his career and legacy. The ground floor is dedicated to bonded storage and back-of-house operations, the second floor features a showcase bonded storage display alongside tasting bars, and the third floor houses the Alan Jackson Museum, creating a layered guest experience that celebrates whiskey craftsmanship, storytelling, and music. Opening just two days before Jackson's farewell performance, the venue seamlessly blends hospitality, history, and entertainment.

Silverbelly Whiskey partnered with our team to transform one of the few existing Broadway bar spaces into a destination that would stand apart within Nashville's vibrant entertainment district. Our work began with the planning and coordination of the bonded storage areas, ensuring the facility satisfied the operational and regulatory requirements for whiskey production and storage. Collaborating closely with the client's design team and project contractors, we developed a cohesive layout that balanced functionality, operational efficiency, and the overall guest experience.

Following completion of the demolition plans, our focus shifted to delivering a fully functional, code-compliant facility on an accelerated schedule. Through continuous coordination with the project team, we helped guide the project from concept to completion, ensuring the venue was ready to welcome guests in time for Alan Jackson's retirement celebration and final performance. A fitting debut for a destination created to honor his enduring legacy.